Google webmaster tools ebook

Control crawling and indexing. Sitemap extensions. Meta tags. Crawler management. Google crawlers. Site moves and changes. Site moves. International and multilingual sites.

JavaScript content. Change your Search appearance. Using structured data. Feature guides. Debug with search operators. Web Stories. Early Adopters Program. Optimize your page experience. Choose a configuration. Search APIs. Getting started: Advanced users If you're already familiar with the beginner tasks of maintaining a website on Google and using Search Console , this page goes into more advanced topics in managing and maintaining a website.

Duplicate content Be sure that you understand what canonical pages are , and how they affect crawling and indexing of your site. Resources Be sure that any resources images, CSS files, and so on or pages that Google is meant to crawl are accessible to Google; that is, they are not blocked by any robots.

Sitemaps Sitemaps are a very important way to tell Google which pages are important to your site, and also provide additional information such as update frequency , and are very important for crawling non-textual content such as images or video. Internationalized or multi-lingual sites If your site includes multiple languages, or is targeted at users in specific locales: Read about multi-regional and multi-lingual sites for high-level advice on how to manage sites that have localized content for different languages or regions.

Use hreflang to tell Google about different language variations of pages on your site. If your site adapts the content of its pages based on the locale of the request, read how this can affect Google's crawl of your site.

If your site has a generic top-level domain. Migrating a page or a site On the occasion that you might need to move a single URL or even a whole site, follow these guidelines: Migrating a single URL If you move a page permanently to another location, don't forget to implement redirects for your page. Migrating a site If you're migrating an entire site, implement all the and sitemap changes you need, then tell Google about the move so that we can start crawling the new site and forwarding your signals to the new site.

Follow crawling and indexing best practices Make your links crawlable. Links that use other formats won't be followed by Google's crawlers. Managing your crawl budget : If your site is particularly large hundreds of millions of pages that change periodically, or perhaps tens of millions of pages that change frequently , Google might not be able to crawl your entire site as often as you'd like, so you might need to point Google to the most important pages on your site.

The best mechanism for doing so at present is to list your most recently updated or most important pages in your sitemaps, and possibly temporarily hiding your less important pages using robots. Multi-page articles : If you have an article broken into several pages, be sure that there are prominent next and previous links for users to click and that these are crawlable links. That's all you need for the page set to be crawled by Google.

Infinite scroll pages : Google can have trouble scrolling through infinite scroll pages; provide a paginated version if you want the page to be crawled. Learn more about search-friendly infinite scroll pages. Block access to URLs that change state, such as posting comments, creating accounts, adding items to a cart, and so on.

Review the list of which file types are indexable by Google. In the unlikely situation that Google seems to be crawling your site too much , you can turn down the crawl rate for your site. However, this should be a rare occurrence. Help Google understand your site Put key information in text, not graphics, on the site. Follow our guidelines Content-specific guidelines If you have specific types of content on your site, here are some recommendations for getting them on Google in the best way: Video : Be sure to follow our video best practices to enable Google to find, crawl, and show results for videos hosted on your site.

This site uses Akismet to reduce spam. Learn how your comment data is processed. About Us Portfolio Tips and Tricks. SEO, when done well, is about four basic things: Measuring your success. How other websites link to yours. Expanded section on website content. Determine what keywords are the most profitable if you plan to use Google AdSense. Monitor your competitors or track the latest relevant Google results.

Google Trends give you popular search terms. You can also compare trends for multiple search terms, or get daily unique visitors for multiple sites. Take advantage of trends in your keyword campaigns to get a jump on your competitors. Test individual elements or complete page layouts, and identify your most effective site elements. Fix and deploy compelling landing pages. Identify the winning content combinations that drive conversions. DoubleClick Ad Planner is a tool to help you plan an effective online advertising campaign.

You can also use it to search competitor websites for traffic statistics, such as page views and keywords searched. Use the information to tailor your own successful campaign. Use Google Page Speed to analyze and optimize your website.

Identify why your site is too slow, and apply best practices to make it fast. Reducing page load times can reduce bounce rates and increase conversion rates, and encourage the health of your site.